Digital Marketing Manager – Pedestrian Jobs

Mountain Society Beer Co is Australia’s #1 craft brewery and we’re hunting to expand our rapid-developing group of kick-ass people by building a total time Digital Marketing Supervisor position, based mostly at our generation facility/head workplace in Emu Plains. 

This function is excellent for a person with the ability to blend their deep creativeness and curiosity with chopping-edge analytical ability. 

We are trying to get an innovator – a person who is eager to think about new means to authentically translate our appreciate for beer and the joy and link it brings into magnificent content material for our fans… and rolling it out in these types of a way that is partaking as very well as a very little out of the box. Certainly, we adore using risks, due to the fact it can help us understand and optimise. That’s why you will have the flexibility to discover the most pertinent and appropriate complications to address and to concentrate your attempts there, empowered by a workforce all around you.

What The Function Requires:

In a nutshell, you will create, construct, start and analyse strategies across electronic platforms that assist delight and retain our followers. This part will be data-pushed, but equally innovative, and absolutely instrumental in scaling growth for Mountain Lifestyle.

The concentrate of the advertising and marketing function will incorporate, but is not restricted to:

  • Setting up street maps for internet marketing to support Mountain Culture’s over-all ambitions for advancement, retention, and model recognition..
  • Analyzing the efficiency of specific marketing strategies or initiatives and use the knowledge to make choices and optimise campaigns.
  • Get the job done with the Founder and Manufacturer Director to lead to the growth of content for social media, e-mails, and other interaction.
  • Establishing a digital internet marketing calendar to support merchandise launches, promotional action, and other vital regions of concentrate for the model.
  • Supporting wholesale customers with their marketing activities, in conjunction with the Revenue Supervisor.
  • Running campaign flows utilising Klaviyo computer software in conjunction with our in dwelling inventive team.
  • Aiding develop the subscription foundation and revenues of The Cult, our rewards application, whilst also exhibiting our buyers how substantially we really like them.

So what does that actually look like? Very well, if you labored at Mountain Lifestyle this previous month below are some items you may well have been concerned in:

  • Made the announcement electronic mail that we’ve formally released The Cult – our rewards method.
  • Did a deep dive on our monthly socials advert commit to analyse and identify traits in campaign performance in the past thirty day period.
  • Described to accounts what the bill for a 1.5m dinosaur was for.
  • Led a brainstorm with the team on how we can innovate and crack the mould on our future marketing campaign – we do some fairly enjoyable brainstorming periods.
  • Accredited the structure of the blown up heads of two of Vary Brewing’s members and minimize them out to be talking heads.
  • Uncovered and pitched a new Shopify application that would help with UX.
  • Had a beer off the canning line due to the fact you wanted to produce a witty and intelligent description of it for an approaching publish.

What you’ll bring…

  • 5+ years of wide marketing and advertising experience encompassing the two manufacturer management and advertising communications.
  • Expertise foremost brand management, promoting communications, and insights and directing item enhancement/innovation groups
  • Strategic thinker with the capability to construct without having heavy agency reliance.
  • The guts and self belief to justify your marketing ideas and commit to management.
  • Palms on practical experience with Website positioning, SEM and instruments like Google Analytics, Google Adwords.
  • Encounter with Shopify, Klaviyo, Meta.
  • Practical experience creating makes employing lower charge, high impact advertising initiatives.
  • Strength in producing advertising and marketing strategies with a willingness to experiment in a measurable way.
  • Outstanding analytical, trouble resolving and organisational abilities, and an insatiable generate to make issues superior.
  • Passion for startups so you’ll thrives on the exhilaration of advancement and the chaos that arrives with it. 

We are rising at a amount of 400% year on 12 months, and are wanting for an unique that can preserve up, preserve us focussed and assure we continue to be Australia’s #1 rated brewery. If you are effective in filling this job you will be pivotal to Mountain Culture’s achievement and will be generously compensated for the terrific accountability that this position needs.  

If you feel you are the man or woman we’re looking for, be sure to send us your CV and a deal with letter that lets us know which Instagram write-up we’ve accomplished is your favourite and why.