Digital Media Specialist at California School Boards


Less than the standard course of the Director, Promoting, styles, coordinates and maintains CSBA’s electronic advertising method as portion of our Communications Section. Establishes and maintains social and digital media campaigns displays relevant analytics and reporting and performs connected work as needed.

Vital Obligations & Obligations

  • Maintains information calendar to ensure well timed publication.
  • Assesses, defines, makes, and implements a very well-described prepare for CSBA’s electronic approach which includes strategies to make improvements to multimedia interaction.
  • Builds and maintains CSBA’s social media and on-line existence.
  • Conducts info evaluation and reporting for meaningful metrics (KPIs, Analytics, Search engine optimisation).
  • Updates social media accounts with relevant content articles, videos, and blogs.
  • Produces videos, graphics, and other artistic visuals for use on social media, the world-wide-web, and print to aid CSBA.
  • Establishes procedures for social media postings.
  • Evaluations and implements procedures to facilitate breaking news alerts.
  • Generates, edits, and updates HTML /CSS internet sites.
  • Types and formats internet websites with troubleshooting working experience.
  • Conducts on line media lookups and basic analysis for departments on vital social media and world-wide-web related matters.
  • Attends and participates in experienced group conferences stays abreast of new traits and innovations in digital media researches rising items and enhancements and their applicability to Affiliation requirements.
  • Reads and demonstrates an knowledge and adherence to CSBA values, guidelines, and methods.
  • Demonstrates respect, honesty, and professionalism at all situations.
  • Assists the Main Facts Officer with special jobs as assigned
  • Performs other responsibilities as assigned


Awareness of:

  • Photoshop, Remaining Cut Pro, Premiere Professional, Audacity and/or other media and graphics editing application.
  • Social media monitoring applications related to Hootsuite or Buffer and analytics reporting.
  • Visible interaction concepts.
  • Internet layout and content administration units.
  • Social media administration equipment (Facebook Supervisor)
  • Facebooks ads, Instagram adverts, and LI advert manager
  • HTML or CSS website layout.
  • Google Workspace
  • Website positioning tactics and ideal tactics to guarantee content material is key phrase pleasant.
  • Techniques and techniques applied in layout and implementation of public affairs and news media print and electronic conversation materials.
  • Recent and on-going developments, latest literature, and sources of info associated to assigned duties.
  • Modern-day office environment tactics, approaches, and pc tools and purposes connected to the operate.
  • Strategies for effectively representing the Association in contacts with governmental agencies, local community groups, and different enterprise, specialist, educational, regulatory, and legislative corporations.
  • English usage, grammar, spelling, vocabulary, and punctuation.

Capacity to:

  • Maintain a regular corporate voice throughout all communications and responding thoughtfully to inquiries or issues that occur from social media correspondence
  • Make sure content material tone is reliable with the manufacturer, focused to a unique audience, and optimized for each individual marketing channel.
  • Assist design and style attempts in written content approaches throughout all platforms together with Social Media and Web-sites.
  • Make and maintain profitable corporate track record administration application.
  • Create and preserve a assortment of submitting, file-preserving, and tracking devices.
  • Arrange and prioritize a assortment of jobs and a number of tasks in an powerful and well timed manner arrange personal do the job, established priorities, and meet crucial time deadlines.
  • Operate modern day business office gear including laptop or computer gear and specialized computer software purposes courses.
  • Use tact, initiative, prudence, and independent judgment in standard policy, procedural, lawful recommendations.
  • Create, maintain, and foster beneficial and effective performing interactions with individuals contacted in the training course of work.


  • This situation has no supervisory obligations.

Education and learning & Encounter

  • Any mix of training and experience equivalent to a bachelor’s diploma or increased with major coursework in Internet marketing, Digital media, or related industry with at the very least three (3) yrs of encounter in electronic marketing and advertising and multimedia material manufacturing
  • Supplemental experience in world wide web style and design or online video creation is preferred

ENVIRONMENTAL Features & Bodily Needs

  • Personnel works in a generally sedentary business natural environment with moderate sounds ranges, managed temperature circumstances, and no direct publicity to hazardous physical substances.
  • Worker is individually responsible for subsequent wellbeing and basic safety recommendations, directions, and insurance policies.
  • Ought to possess mobility to work in a normal business environment and use typical business equipment, like a computer system vision to browse printed resources and laptop or computer display screen, and listening to and speech to converse in man or woman, and over the telephone will have to be in a position to bend, stoop, kneel, access, thrust and pull drawers open up and closed in the execution of obligations.
  • Ought to be capable to sit at laptop for extended durations of time and have the dexterity to access, enter, and retrieve facts making use of a personal computer keyboard or calculator, and run typical office environment devices.
  • Personnel must have the capacity to raise, carry, thrust, and pull components and objects weighing up to 25 lbs ., hand truck accessible to assist.