Little Leaf Farms – Digital Marketing Specialist –

Very little Leaf Farms is looking for a Electronic Advertising Professional with 3-5 decades of linked perform working experience in digital advertising, communications, e-commerce, or social media. This unique will manage all of Minor Leaf Farms’ electronic houses, ecommerce channels, and electronic parts of manufacturer strategies.

This particular person will have powerful consideration to depth and the capability to consider in advance and prioritize tasks. They really should be comfy with reporting and detailing outcomes in making social media channels and communities, producing and handling campaigns, developing net content, operating with CMS and e-commerce platforms, implementing and analyzing compensated electronic campaigns, Search engine marketing/SEM, and understanding and offering analytics. If you delight in the tempo of a rising business that encourages innovation and values entrepreneurial considering, please implement.

Career Tasks

Digital Internet marketing

• Day-to-working day community administration of Instagram, Fb, TikTok, Pinterest, YouTube and Twitter.

• Email internet marketing and audience administration on Mailchimp

• Aid with buyer relations and insights by way of Facebook groups and Mailchimp 

• Establish and assistance audience development aims across all social media channels and e mail marketing 

• Contribute to arranging and articles development to guidance brand and social media approach

• Supply timely reporting and analysis of social media initiatives

• Social media monitoring for buyer services inquiries and influencer alternatives

• Watch content material traits in social media

• Get the job done with companies to provide suggestions to improve Search engine optimization and execute Search engine optimisation crafting

• Do the job with organizations to present tips for compensated marketing strategies for retail and ecommerce: display, SEM, online video adverts, social media advertisements, etc.

E-commerce:

• Control brand name presence on e-commerce channels, this sort of as Instacart, AmazonFresh, and Walmart Connect 

• Create and execute on-line promotions

• Detect and manage onboarding course of action for any new e-commerce chances

• Detect and handle advancement prospects inside of existing e-commerce channels

Reporting & analytics:

• Develop & supply weekly reporting on social media activity to notify articles strategy 

• Create & deliver month-to-month reporting on campaign initiatives, web page functionality, digital advert overall performance, and ecommerce overall performance to notify organization decisions

Internet site administration:

• Get the job done with companies to handle web-site written content updates (recipes, innovative property, copywriting, FAQ, and so forth)

• Take care of google analytics and advertising and marketing reporting 

Standard guidance:

• Aid get the job done with organizations contributing to electronic promoting functions

• Control spending budget for electronic advertising and marketing and e-commerce 

• Handle brand existence on retailer websites 

• Regulate digital coupon program 

• Help with essential marketing and solution initiatives

Requirements: 

• Bachelor’s degree in promoting, communications, or related field

• Three to five years of related perform expertise

• Sturdy information of social media developments, platforms, analytics and on line tracking and monitoring equipment

• Enthusiasm for social media, conversation, and group developing

• Aptitude for written content development with demonstrated expertise which includes copywriting and offering inventive way

• Prior working experience with firm web pages and advertisement paying

• Proficiency with Microsoft Business office including PowerPoint, Phrase, Excel, and Groups

• Expertise with Mailchimp or similar email advertising platforms

• Superb organizational competencies, interest to depth and capability to prioritize

• Potent communication techniques, which include oral and penned formats that are audience proper

• Flexible and adaptable do the job design and style

• Dependable transportation, capacity to work at the Devens, MA workplace 1 working day for each week 

Our suitable candidate has: 

• Curiosity in and working understanding of the foods and/or CPG field

• Practical experience with Google Analytics 

• Practical experience with Search engine optimization and SEM

• Working experience with e-commerce grocery platforms these types of as Amazon New, Instacart, and Walmart Link

• Familiarity with Zendesk or other CRM apps

• Familiarity with graphic design and movie modifying applications, these kinds of as Photoshop, Illustrator, Canva, Premiere, and Final Slice Professional

• Agency experience 

Gains:

• 401(k)

• 401(k) matching

• Dental coverage

• Well being coverage

• Lifestyle coverage

• Paid out time off

• Referral software

• Vision insurance policy

About Minimal Leaf Farms

Little Leaf Farms is the country’s #1 brand name of packaged lettuce sustainably grown as a result of controlled setting agriculture. We grow clean, delightful, and cleanse leafy greens in two of the most technologically sophisticated greenhouses in the globe. We are a excellent in shape for people today who are passionate about sustainable food items and product or service promoting, and those people who want to be aspect of a business dealing with interesting development. Study more at littleleaffarms.com