Madison Reed names chief marketing, digital officers

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Dive Short:

  • Subsequent a new funding spherical, Madison Reed has employed Brad Lande-Shannon as its new main marketing and advertising officer, and it promoted Tyler Wozny to become its main electronic officer, in accordance to a Friday push launch.
  • Bringing prior expertise at providers like Accenture and Birchbox, Lande-Shannon will control the company’s advertising and marketing functions. Wozny, who joined the organization in 2018 as senior vice president of electronic, will now oversee Madison Reed’s electronic products, products design and engineering divisions. Wozny beforehand oversaw cellular products at Sephora.
  • Michael Dubin, founder and former CEO Dollar Shave Club, and Stephanie Davis Michelman, international chief internet marketing officer of Profit Cosmetics, will sign up for the company’s board of administrators.

Dive Insight:

Madison Reed is leaning on veterans with major model encounter to get the organization to the future degree. Right before joining the splendor brand’s board, Davis Michelman previously held roles at firms like Lancôme, Nest and Bobbi Brown Cosmetics, and currently is a board member of M.M.LaFleur and Tivity Wellbeing. Other than collaborating in the $1 billion Unilever acquisition of Dollar Shave Club and overseeing its omnichannel expansion, Dubin advises Liquid Demise Mountain Water and Designed by Nacho, for each the push release. 

“It’s an honor to welcome Michael and Stephanie to Madison Reed’s Board of Administrators. Early on, providers like Greenback Shave Club sparked my obsession with revolutionizing a CPG group. We located that chance in hair color – an equivalent hole in elegance for girls – and I’m honored to have Michael and Stephanie sign up for us in our journey,” Amy Errett, CEO and founder of Madison Reed, explained in a statement.

Dubin’s appointment to Madison Reed’s board adds yet another link amongst the two organizations. In March, Madison Reed employed Jose Zuniga, formerly the CFO of Greenback Shave Club, to serve as its CFO, the place he will maintain tabs on the company’s money operations, information analytics and steer its expansion. In addition to Greenback Shave Club, Zuniga also experienced encounter at Google, Yahoo and Overture.

As Madison Reed fills its government management staff, the business has also been elevating money to support its progress. In February 2021, it lifted $52 million from Legitimate Ventures, Northwest Undertaking Companions, Comcast Ventures, Goldman Sachs and multiple other venture funds investors. Last month, the firm went on to increase $33 million from Sandbridge Capital and rapper Jay-Z’s VC agency Marcy Venture Associates, and said it options to deploy the $33 million to grow its omnichannel small business. Madison Reed aims to open 80 Hair Colour Bar spots by the finish of 2022.