BRENTWOOD, Tenn.–(Business WIRE)–Tractor Source Company (NASDAQ: TSCO), the premier rural lifestyle retailer in the United States, announced today that Kimberley Gardiner has joined the Business as Senior Vice President and Chief Advertising and marketing Officer (CMO), succeeding Christi Korzekwa who formerly introduced her plans to retire.
Gardiner brings to the Enterprise more than 22 yrs of internet marketing experience with an extreme enthusiasm to help push strategic change and keep forward of electronic developments. As CMO, she will concentration on driving accelerated progress by elevating Tractor Supply’s model and promoting abilities. Beneath Korzekwa’s management, the Tractor Offer brand considerably enhanced its unaided brand awareness and cultivated a highly engaged consumer base.
“We are fired up to welcome Kimberley to Tractor Source. She is a innovative marketer with a confirmed track report of good results in creating and applying progress tactics. Her substantial background and details-pushed solution to manufacturer improvement, as perfectly as her track record for innovation, will aid evolve our marketing organization and proceed to build on the strength of the Tractor Offer manufacturer,” reported Hal Lawton, President and Chief Government Officer of Tractor Provide.
“Over the final ten many years, Christi has been a driving force at the rear of our promoting courses that have deepened our connection with our shoppers,” explained Lawton. “Christi was instrumental in the improvement of our Neighbor’s Club loyalty plan in 2015 and its reinvention in 2021 to a tiered membership application with about 26 million users currently. On behalf of the Tractor Supply team, we are definitely grateful to Christi for her provider and wish her the very best in her retirement.”
About Kimberley Gardiner
Kimberley Gardiner joins Tractor Source from Volkswagen of The united states, wherever she served as Chief Promoting Officer and Senior Vice President considering that 2020. In this position, she led manufacturer method, manufacturer and retail content, media preparing, seller internet marketing operations and shopper practical experience advertising. Just before Volkswagen, Gardiner held different leadership positions in the automotive marketplace, which includes serving as the Chief Marketing and advertising Officer for Mitsubishi Motors North The united states and Director of Marketing for Kia Motors The usa. Earlier, she served as CMO and Vice President of Operations for 5th Kind, a global digital asset administration business. She invested 15 a long time with Toyota Motor Revenue, United states in roles of rising duty.
Gardiner graduated from Mills University with a Bachelor of Arts in Conversation and attained her MBA from Indiana University’s Kelley College of Company.
Gardiner at this time serves on the Brand Innovators Promoting Leadership Council and the PopTech Advisory Board.
About Tractor Offer Company
Tractor Source Company (NASDAQ: TSCO), the premier rural way of living retailer in the United States, has been passionate about serving its exceptional market, targeting the needs of leisure farmers, ranchers and all all those who delight in dwelling the rural way of life, for additional than 80 many years.
Tractor Provide offers an intensive combine of solutions necessary to care for home, land, pets and animals with a emphasis on products localization, unique brand names and famous shopper company for the Out Here way of life. With a lot more than 46,000 Group Users, the Firm’s physical retail outlet belongings, merged with its electronic capabilities, supply customers the usefulness of obtaining goods they want anytime, everywhere and any way they select at the daily reduced selling prices they are worthy of. At March 26, 2022, the Business operated 2,003 Tractor Source retailers in 49 states, a client cell app and an e-commerce web site at www.TractorSupply.com.
Tractor Offer Firm also owns and operates Petsense, a small-box pet specialty supply retailer centered on conference the wants of pet owners, primarily in small and mid-size communities, and providing a wide variety of pet goods and solutions. At March 26, 2022, the Organization operated 178 Petsense retailers in 23 states. For far more details on Petsense, pay a visit to www.Petsense.com.
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