Maryville College announced today the appointment of Gabrielle Young as its Executive Director for Strategic Marketing and Communications.
Young will engineer and immediate Maryville’s marketing and advertising and communication technique, including manufacturer and status management, media relations, digital advertising and marketing and disaster communications, and partner intently with external agencies and internal departments to assistance the strategic expansion of the University.
“Maryville’s motivation to entry and prospect for learners of all backgrounds and ages requires quite strategic marketing and advertising and communications in this competitive and complex greater schooling ecosystem,” mentioned Laraine Davis, vice president of local community and authorities relations. “Young’s considerable qualifications in standard marketing with each other with her expertise of the electronic internet marketing landscape and her ability to optimize tools and methods in the digital natural environment can make her the great in shape.”
Young is a demonstrated advertising leader with extra than 15 yrs of encounter in promotion, community relations and marketing and advertising across domestic and worldwide markets. Her abilities includes technique enhancement, branding, inventive and advertising automation capabilities that go over search engine optimization, research engine marketing and analytics. She has led a breadth of numerous teams and has experience in automotive, production and purchaser manufacturers.
Most just lately, Younger served as Director of Internet marketing for Blue Hen Company, where by she created the in-dwelling marketing and advertising business from the ground up, combining each digital and analog executions into a strategic omnichannel brand working experience.
“I am unquestionably thrilled to be a part of the Maryville University workforce. The focus and travel to build the ecosystem of the learner of tomorrow opens so quite a few opportunities to really strive for favourable alter,” Younger stated. “Maryville is targeted on delivering high-quality training in an at any time-switching electronic landscape, and I couldn’t be a lot more energized to help the innovative procedures that will alter the way the entire world sees higher education.”
Young holds a Bachelor of Arts from Drake College and a Grasp of Business enterprise Administration from the University of Illinois Urbana-Champaign, with a concentration in electronic marketing and advertising and entrepreneurship and strategic innovation. Moreover, Young has a Task Management Specialist (PMP) Certification and a Certification in Artwork Direction from The Creative Circus.